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We are pleased to announce that we are currently supporting our client  Oel-Brack (Midland) , a  Swiss premium lubricant manufacturer , in the search for a  new distribution partner in the Philippines . About Oel-Brack (Midland) Oel-Brack (Midland) is a well-established Swiss company known for its  high-quality premium lubricants and specialty oils . With a strong focus on performance, reliability, and innovation, Midland products are developed to meet the highest internation

🏁  Rally Dakar 2026 — Mid-Rally Update The 2026  Rally Dakar  continues to unfold as one of the toughest editions in recent memory, with fierce competition and shifting fortunes across both cars and bikes. Cars Classification Five-time Dakar champion  Nasser Al-Attiyah  (Dacia Sandriders) currently holds the  overall lead  heading into the second week of the rally, showing experience and resilience over the punishing Saudi terrain.  Swedish ace  Mattias Ekström  has taken mu

Attending EICMA 2025 in Milan reaffirmed one key message for our advisory work: the two-wheel industry is accelerating from purely bike-product orientation into mobility-ecosystem, design/experience, global competition and tech-intensive territory. The show combined massive exhibition scale, live arenas, urban-mobility zones and bold product launches. Highlights from Three Key Players CFMOTO At EICMA, CFMOTO revealed the V4 SR-RR Prototype , which for our consultancy is very

Last month,  ays-Consulting  was proud to attend  CIMAMotor 2025 , the 23rd China International Motorcycle Trade Exhibition, held from ...

In the fast‑evolving world of mobility—whether in electric vehicles, charging infrastructure, shared mobility, or parts &...

Your Trusted Partner in the Powersports Industry At ays-Consulting, we are passionate about Powersports — and even more passionate about...